Certain launches AI solution for personalized event recommendations, driving ROI by matching attendees with the most relevant sessions.

SAN FRANCISCO, Jan. 16, 2025 /PRNewswire-PRWeb/ -- Certain, a leader in event management software, today announced the launch of Session Advisor AI, an advanced AI-powered solution that delivers highly personalized recommendations at scale while driving measurable business outcomes. Unlike traditional solutions, Session Advisor AI eliminates the need for event professionals to manually configure complex conditional rules for session suggestions. By leveraging attendee profiles, interests, and interaction-based behavior patterns, the solution provides tailored session recommendations that enhances session participation and ensures attendees gain the most value from their event experience.

Unlocking Rich Personalization and Business Impact

The model takes event personalization to the next level by continuously refining its recommendations through advanced AI. It learns not only from each attendee's current and past interactions but also from the preferences and behaviors of their peers, creating a network of insight that drives smarter, more impactful suggestions. This dynamic, AI-driven approach ensures that recommendations evolve over time, becoming increasingly personalized and relevant with each interaction—resulting in increasingly personalized and highly relevant recommendations that enhance the attendee experience and amplify the event's overall impact and value.

"Session Advisor AI simplifies decision-making for attendees by cutting through overwhelming session catalogs and surfacing the most relevant content," said Peter Micciche, CEO of Certain. "For marketers, it provides invaluable buying signals and insights to optimize engagement, improve lead quality, and drive meaningful follow-ups."

Driving ROI with Advanced Data Capabilities

Session Advisor AI delivers more than personalized recommendations and enhanced attendee experiences; it empowers marketers with robust tools to optimize event outcomes:

• By analyzing attendee behaviors and preferences, Session Advisor AI uncovers key intent indicators, enabling marketers to act on buying signals in real-time, prioritize high-value leads, and refine follow-up strategies for greater impact.
• Using advanced event intelligence, the solution identifies groups of attendees with shared interests and behaviors, fostering meaningful connections and enhancing networking opportunities that drive deeper engagement.
• Comprehensive, real-time analytics provide a clear view of session attendance, engagement levels, and ROI—offering actionable insights to refine strategies and maximize event success.

Effortlessly integrating with websites, session catalogs, and email campaigns, Session Advisor AI ensures a seamless, branded experience across all marketing channels. Available both as a standalone recommendation solution and for Certain customers, it is ready to elevate any event's performance.

Session Advisor AI stands out for its flexibility, scalability, and ability to continuously learn and adapt. With intelligent filtering, custom branding, and advanced AI-driven insights, the solution aligns session content with audience needs, creating meaningful experiences that drive business growth.

About Certain

Certain is a leader in event management technology, empowering global brands to deliver personalized and impactful event experiences that achieve measurable business outcomes. From seamlessly capturing your event data to uncovering buyer intent to tracking engagement with conversational AI, Certain transforms events into powerful, scalable drivers of business growth. To learn more, visit www.certain.com.

Media Contact

Zara Arsala, Certain Inc, 1 2014076288, zarsala@certain.com, www.certain.com 

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SOURCE Certain Inc