Ottawa, July 04, 2025 (GLOBE NEWSWIRE) -- The global vegan food market size stood at USD 20.22 billion in 2024 and is expected to grow from USD 22.38 billion in 2025 to nearly USD 55.88 billion by 2034, at a strong CAGR of 10.7% over the forecast period from 2025 to 2034, according to study published by Towards FnB, a sister firm of Precedence Research.
The market has expanded globally in recent years due to consumer awareness about animal cruelty and the benefits of a plant-based diet for the body. The market is also experiencing a rise due to ethical considerations that are lowering the demand for animal-based diets.
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Market Overview
There are multiple diets doing the rounds of the health and wellness world today. Each diet has its scientific existence but people today relate every diet to weight management. Hence, one such diet that has been followed by people in recent years for weight loss is a vegan diet. The diet is also highly followed by people who are concerned about animal cruelty happening at a high rate globally. Hence, many people consuming meat changed themselves into vegans to do their bit for animal care and also to cleanse their internal systems.
The vegan food market has observed a hike in recent years due to the fad of fancy diets followed by people these days. Social media platforms and renowned people promoting vegan diets have also helped in the growth of the market. The diet involves the consumption of only plant-based food products and avoiding animal-based products. Vegan food products many times are expensive due to their high manufacturing cost hence many people’s financial concerns do not allow them to follow the plant-based diet. Vegan dairy alternatives are also hard to find in some places causing inconvenience to people who are new to the vegan diet. Hence, such concerns arise as an issue in the growth of the market but are also managed with the help of companies providing economical vegan options.
Key Highlights of the Vegan Food Market
- By region, North America dominated the vegan food market in 2024 due to huge consumer awareness about animal cruelty.
- By region, Asia Pacific is observed to be the fastest growing region of the vegan food market due to people highly following the fad of a vegan diet and also people are appreciating the benefits of the plant-based diet.
- By product, the dairy alternative segment dominated the market in 2024 as people following vegan diets need dairy alternatives mandatorily.
- By distribution channel, the offline segment dominated the market in 2024.
- By distribution channel, the online segment is expected to rule the market in the forecast period.
Innovation in Product Development: Market’s Largest Opportunity
One of the major growth opportunities for the vegan food market in the foreseen period is product innovation. People following a vegan diet these days are always in search of meat and dairy alternatives. Hence, meat alternatives made from plant-based sources help the market to expand. Dairy alternatives and their easy accessibility also help in the expansion of the market. Easy availability of these products at economical prices will help the vegan diet followers to follow their diet easily outdoors and also help in the accelerated growth of the market.
Top Brands in Vegan Food Industry- 2025
| Brands | Recent Highlights |
| Beyond Meat | Launched next-gen products with improved taste/profile |
| Impossible Foods | Continued R&D and retail expansion |
| Oatly | Capacity expansion in Europe & North America |
| Tofurky | Acted as pioneer in plant-based meats |
| Alpro | Major European brand with 35% UK household reach |
New Trends in the Vegan Food Market
- Meat alternatives that are vegan and plant-based are high in demand these days leading to the growth of the vegan food market. People following the vegan diet prefer vegan meat made from plant-based options.
- Advanced technology and innovation are helping vegan people to get the texture, taste, and look of traditional meat but in the form of plant-based options. It helps the new vegan diet followers in easy adaptation to natural options.
- Today restaurants and cafeterias also offer vegan menus making it convenient for people to follow their vegan diet. Hence, it further helps in the expansion of the market.
- The market is also growing due to consumer awareness about the benefits of a vegan diet for health and fitness. The diet helps in lowering multiple health issues such as high cholesterol, cancer, and heart attack.
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Market Dynamics
Drivers
What are the growth drivers of the vegan food market?
The vegan food market is expanding due to multiple factors contributing to the growth of the market. One of the major growth factors of the market is rising consumer awareness about animal cruelty and ethical considerations. People concerned about animal cruelty are preferring to change to veganism and follow a plant-based diet. Another major factor fueling market growth is the health benefits offered by a vegan diet. The plant-based diets help to lower the risks of various deadly diseases and are also helpful for weight management. The vegan food market is also experiencing huge growth high social media influence and the promotion of a sustainable diet by renowned people. Hence, many Gen Z have observed following a vegan diet in recent years.
Price Sensitivity: Market’s Largest Challenge
One major challenge observed in the growth of the vegan food market is price sensitivity. The plant-based food options are high in price due to high manufacturing costs. Hence, many food options available in the market are not economical leading to people stopping from adapting to the plant-based diet. Hence, it acts as a barrier to the growth of the market. New vegan diet followers while traveling or when outdoors are unable to find economic vegan food options in the market. Hence, such scenarios also create an obstacle to the growth of the market.
Regional Insights
Which Region Dominated the Vegan Food Market in 2024?
North America dominated the vegan food market in 2024. The rising awareness about animal cruelty and sustainability factors helped in the expansion of the vegan food market in North America in 2024. People concerned about rising animal cruelty in the region turning to vegan helped the market rise. Also, people learning about the benefits of a plant-based diet for overall health helped in the growth of the market. People with lactose intolerance guided towards the search for dairy alternatives also helped in fueling the growth of the market. The damaging effects of high animal grazing on the environment and meat cultivation to satisfy the meat-eating population also made many people turn to veganism and follow the plant-based diet allowing the growth of the market.
Asia Pacific is observed to be the fastest-growing region of the vegan food market in the foreseen period.
Asia Pacific is observed to be the fastest-growing region in the vegan food market due to multiple reasons contributing to the growth of the market. Social media influence and the influence of renowned people for following vegan diets have helped in the growth of the market in the region. Hence, Gen Z forms a huge base of customers for the growth of the market in the forecast period. Also, consumer awareness about sustainability and the growing health benefits of the diet for overall health has promoted the growth of the market in the region. Also, the dairy alternatives and meat alternatives segment has risen in the market with the growth of the vegan food market.
Market Report Scope
| Report Attribute | Key Statistics |
| Base Year | 2024 |
| Forecast Period | 2025 to 2034 |
| Growth Rate from 2025 to 2034 | CAGR of 10.7% |
| Market Size in 2024 | USD 20.22 Billion |
| Market Size in 2025 | USD 22.38 Billion |
| Market Size by 2034 | USD 55.88 Billion |
| Dominated Region | North America (38% Market Share in 2024) |
| Fastest Growing Region | Asia Pacific |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America and Middle East & Africa |
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Vegan Food Market Segmentation Analysis
Product Analysis
The dairy alternatives segment held the largest share of the vegan food market in 2024.
Vegan diet followers are always in search of dairy alternatives as dairy forms a huge part of the basic part of an individual. Milk, yogurt, cheese, and butter are some of the options we include in our regular diet. Hence, plant-based options for vegans for such dairy products are high in demand causing the growth of the vegan food market. The plant-based alternatives also help to tap various health issues and also aid weight management factors as well.
Distribution Channel Analysis
The online segment is observed as the fastest growing in the foreseen period.
People today prefer to shop online or from various e-commerce platforms due to the convenience provided to consumers. Hence, online platforms are observed to be the fastest-growing segment in the vegan food market. It becomes easy for people to choose different types of vegan food options at economical prices. Hence, the platform helps in the expansion of the market. People prefer to order different types of products online today along with food options as well hence the versatility of the platform is surging the growth of the market in the foreseen period.
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Additional Topics Worth Exploring:
- The global vegan protein powder market size is set for steady growth increasing from USD 4.82 billion in 2025 to USD 10.39 billion by 2034, with a CAGR of 8.9% during the forecast period from 2025 to 2034.
- The global nutritious food market size is positioned for rapid expansion, with projected revenue increases over the next decade, spurred by the widespread efforts by key players across the globe.
- The India baby food market is rising from USD 1.21 billion in 2025 to USD 2.62 billion by 2034. This projected expansion reflects a compound annual growth rate (CAGR) of 8.95% during the forecast period from 2025 to 2034.
- The global functional food market is rising from USD 402.10 billion in 2025 around to USD 979.61 billion by 2034. This projected expansion reflects a compound annual growth rate (CAGR) of 10.4% during the forecast period from 2025 to 2034.
- The global halal food market size is projected to grow from USD 2.99 trillion in 2025 to approximately USD 6.49 trillion by 2034, registering a CAGR of 9% during the forecast period from 2025 to 2034.
- The global food technology market size is witnessing robust growth from USD 229.49 billion in 2025 to approximately USD 538.47 billion by 2034, growing at a compound annual growth rate (CAGR) of 9.94% during the forecast period from 2025 to 2034.
- The global healthy food market size is set for steady growth, increasing from USD 784.19 billion in 2025 to USD 1,864.26 billion by 2034, with a CAGR of 10.10% during the forecast period from 2025 to 2034.
Top Companies of the Vegan Food Market
- Amy's Kitchen
- Danone S.A
- Daiya Foods Inc.
- Beyond Meat
- Tofutti Brands Inc.
- Plamil Foods Ltd
- VBites Foods Limited
- Eden Foods Inc.
- VITASOY International Holdings Limited
- SunOpta
Recent Developments in the Vegan Food Market
- In February 2025, In India, SOCIAL partnered with Veganuary to launch a vegan menu for a limited time. The main aim of the partnership was to invite more people to taste the plant-based inspired menu and cater to people embracing veganism.
- In April 2025, Eat Just in collaboration with Vegan Food Group announced the launch of ‘Just Eggs’ to be launched in 2025. The product is a vegan alternative for eggs for which the Vegan Food Group is investing $15.2M to ramp up the site production.
(Source- https://www.greenqueen.com.hk/eat-just-egg-europe-uk-launch-vegan-food-group/)
Segments Covered in the Report
By Product
- Dairy Alternative
- Cheese
- Dessert
- Snacks
- Meat Substitute
- Tofu
- TVP
- Seiten
- Quorn
- Others
- Others
By Distribution Channel
- Offline
- Online
By Regional
North America
- U.S.
- Canada
Asia Pacific
- China
- Japan
- India
- South Korea
- Thailand
Europe
- Germany
- UK
- France
- Italy
- Spain
- Sweden
- Denmark
- Norway
Latin America
- Brazil
- Mexico
- Argentina
Middle East and Africa (MEA)
- South Africa
- UAE
- Saudi Arabia
- Kuwait
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